Web-based tool provides better equality and business – Launch May 27th via Zoom.

Our sister project Gender Smart Arena is launching a tool for companies and organizations that want to become more gender aware and at the same time more competitive.

Launch of the tool will take place on May 27 at. 13 via Zoom. Register to paula.wennberg@ltu.se by May 25.

Inclusive business models lead to better competitiveness. Now there is a web-based tool that helps companies and organizations to get better at gender equality and by extension do better business.

Historically, business and innovation development has revolved around a few people and perspectives, mainly men with expertise in technology, industry and natural sciences. Thus, other groups have not had the same opportunity to influence the range and design of future products, services and value chains. This has in turn resulted in some needs being completely ignored and some solutions not being adapted to all target groups or areas of activity.

The Richer business tool is developed in collaboration between researchers and companies. The tool allows users to self-critically review how their company is acting in four different scenarios, focusing on six different areas: customer value, capital, skills, collaboration, communication and culture.

– Users can also get help formulating norm-critical approaches. Relaxing norm-heavy operations is a previously known trick for achieving better results in a business, says Jeaneth Johansson, professor of entrepreneurship and innovation at Luleå University of Technology.

The starting point for Richer business is that inclusive business models contribute to a norm-critical and norm-creative development of existing business models and thus create additional opportunities for value creation. The goal of the equality process is to change an old business model to a new one, both in thought and action.

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